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  • Henry Haugland

Situational Awareness


As a pilot I am keenly aware of the efforts that the FAA has made to emphasize the critical influence that situational awareness has on flight safety. When a tragedy occurs, all too often flight crew deficiencies in situational awareness is a contributing cause.

In business, situational awareness is the ability to identify, process, and comprehend the critical elements of information that enable risk avoidance as well as opportunity exploitation. As a leader, how often have you told yourself “if I had known then what I know now, I would have made different decisions.” How many business disasters might have been avoided if leaders had early insights concerning the risks? How much more revenue and margin might have been achieved if leaders had a more complete and timely view of potential opportunities?

Sadly, the data to enable early recognition of issues and opportunities is most likely buried somewhere in your company’s databases. Back in the day, pre-COVID, inertia within markets and within their organizations allowed many leaders to get along without knowing what was going on in their respective businesses at any point in time. Success often masked problems and obscured new opportunities.

For most of us, those days are gone. The future for most is difficult to visualize confidently. How will your customers change? Can you trust your supply chains? How will sales and distribution costs likely change? What will your competitors do? What are your most significant risks? What are your most attractive opportunities? For most leaders, the list of critical questions is extensive. Often, there are no answers.

However, you can have accurate and timely information that enables the insights necessary to thoroughly understand and lead your business. Webreply and our partner Syntagium can show you how easy it is for this to happen. Let me hear from you.

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