04 January 2011

Revolutionary online marketing service helps marketing and sales organizations work together by putting individualized follow up in the hands of enterprise sellers

“Our focus with this online marketing service has been to provide a system that sellers in big ticket, B2B enterprise environments can use on a daily basis to build individual, online relationships with prospects and contacts.” Explains Henry Haugland, CEO of WebReply. “Instead of simply automating the management of sales information like CRM systems or gathering tons of prospect data without any ability to gain insight or take action, like most marketing automations systems — ProspectDialogue actually allows sellers to mirrors personal selling by providing them with automated tools they can actually use to build personal relationships over time.”

For decades, many corporate sales and marketing professionals have been at odds, with marketers working to create turnkey lead generation programs that many sellers claim miss the mark and fail to bring in high quality prospects. Those days may be over, with the introduction of ProspectDialogue from WebReply — a unique, online software based marketing service that provides both marketers and sellers a prospect development resource portal for targeting individual prospects with techniques proven in the online direct marketing world.

For now, WebReply is still working exclusively with a closely held group of companies. “We want to get it right, with the right partners. As other companies express interest in signing up, we will handle that on a case by case basis. We want to grow this client base slowly, because we believe in quality over quantity.” continues Haugland, “but it is an exciting time for us because everyone that see ProspectDialogue wants it for their sellers.”And some giant, global names in the technology software and services industry have joined in the pilot program. “What we’re most excited about is the opportunity to develop this incredibly sophisticated, easy-to-use system with large enterprise clients,” continues Haugland, “not only has the feedback from enterprise sellters made ProspectDialogue robust, but also truly tuned to the needs of sellers and sales channels in large corporate environments.”

About WebReply

Proven in over 8,000-targeted marketing campaigns, WebReply’s individually targeted solutions help drive new account acquisition, client retention, customer loyalty, and marketing program results. WebReply clients commonly see results that improve on traditional response efforts by a 2x-6x factor. In addition to providing mass customization enabling technologies, WebReply offers assistance with program definition, database analytics, offer creation, creative, and program management.

The company owns a proprietary suite of technologies, US and international patents pending, enabling a variety of high value applications.Founded in 1999, WebReply.com Inc. is a Natick, Massachusetts based marketing company delivering, “technology enabled services” focused on improving sales, marketing, and business prospects for industry-leading, global companies like IBM, Reuters, Dow Jones, and The Wall Street Journal.