How DynamicDialog Works

What’s the secret to our incredible client results?

DynamicDialog is our proprietary, open platform that can deliver context sensitive responses based on the individual’s profile in real time. DynamicDialog is the result of over a decade of development. It works by generating a unique, named “information container” for each contact. These can be thought of as preference avatars and they behave something like “virtual servers”.

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Our powerful DynamicDialog platform gives you extreme flexibility and limitless customization of: Personalization, Imagery, Messaging, Offers, Testing, Response logic, Scalability, Segmentation, Database Hygiene, Analytics, Reporting.

Response rates vary considerably with the key variables being: list quality, client brand name recognition, client reputation, creative quality, and offer.

In WebReply's experience, our results ranges are:

Email Opt out: .01% to 1%
Email Opens: 5% to 30%
Email Click thrus: 1.5% to 20%
Offer Response Download/Demo: 1.5% to 15%
Webinar Registration: .5% to 8%
Webinar attendees: 40% to 65% of registrants
Postal mail click thrus: 3% to 22%
Postal conversions: tend to run higher than email conversions.

DynamicDialog

10 Key Reasons Our Clients Work with Us: *

To dramatically improve return on campaign investment.
(We typically deliver results that are better by a 2x - 6x factor)
To implement response marketing best practices
To deliver the right content based on segmentation profiles
To deliver higher quality leads & identify hidden sales opportunities
To easily understand campaign successes & improve response
To eliminate approaches that yield poor results and waste budget
To nurture sales relationships by treating prospects as individuals
To build loyalty over time to create a competitive advantage
To quickly scale key account campaigns to broader based efforts
To connecting marketing spending to sales results

*Third party survey, January 2009.

Our Key Best Practices Areas include:

List Building & Hygiene (includes ambiguous dupe removal)
Message Segmentation
Email distribution & pre-and post- deliverability assessments
On-line Delivery
Action Driven Sales Alerts
Click Scoring
Opportunity Value Projection
Campaign Reporting & Analysis

Our Powerful, Open, Flexible Technology:

Provides incredible marketing flexibility for campaign segmentation
Keeps track of the entire history of a prospect's actions
Delivers the right content, to the right person, at the right time.
Doesn't need additional training or IT support. Really!
Requires no IT footprint. No kidding.
Allows marketing and sales to easily see real time campaign results.
Can accommodate high levels of customization affordably.

Operations

invest in an open, powerful, proven and scalable platform that will drive business for years to come.

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Sales

Web Reply delivers qualified opportunities and identifies buying centers.

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Marketing

solutions that build in campaign best practices.

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Proven

with leading, global companies in 100's of campaigns.

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Results

Web Reply delivers them like no one else can.

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Technology

open, powerful, proven and scalable.

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Best Practices

marketing processes, people, ideas and strategy.

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