WebReply's suite of measurement and analytical tools allow you to enrich your understanding of your customers, access real-time actionable data, and facilitate cultivation of your customer relationships.
Over 80 standard reports are available and customized reports are easily configured.
All on-line activities are tracked and scored. Using WebReply's unique "virtual touch" feature, a customer's off line activities can be integrated into each prospect's profile.
Profiling is longitudinal and includes the results of all prior prospect touches. Since a customer's history can span several years and include dozens of activities, a comprehensive data set is configured for each prospect.
The goals of database driven marketing efforts have always been:
- Deliver the right message
- To the Right Customer
- At the Right Time
- Drive Action
Driven by each customer's profile, WebReply's Engage mass customization marketing technology allows you to deliver the right message, to the right customer, at the right time and drive action. Outreach methods include online, email, audio, video and print.
Each client has a private project portal that allows access to all available data.
- The user interface (UI), query boxes and reports can be customized to provide real time data to the designated recipients.
- Data dumps and uploads to 3rd party CRM or prospect management systems are supported.
- Email action alerts indicate when a specific prospect or set of prospects takes a desired action. These alerts can be sent via email, pager or mobile.
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