1. Is WebReply a Direct Marketing agency?
We are a marketing company that develops and delivers exceptionally powerful and effective campaigns. Our success comes from a proprietary marketing technology that we developed to perform mass customization of content with individualized messaging to highly segmented and closely targeted audiences.
Our technology provides a comprehensive suite of campaign management, customer profile information with real-time analytics and measurements. We provide all of the services you would expect from a world-class agency enhanced by cutting edge technology.
2. Do you sell a product or service?
WebReply is a marketing services company.
3. Who does the creative?
WebReply has an in-house creative team and can provide full creative services to our clients. We also frequently work with client creative teams and/or client selected agencies.
4. What do you mean when you say that business methods and technology are proprietary?
WebReply was the first company to offer mass customization of direct marketing messages delivered via the web, email, multimedia, and print. We have invested heavily in our technology platform and have a number of U.S. and international patents pending.
5. How scalable is your process?
Typical campaigns run from a database of a few hundred names to several hundred thousand names. The architecture of the technology does not limit the size of a campaign.
6. Can you provide a 360° view of my prospects?
Yes. WebReply can track activity through all response points and generate comprehensive analytics and profiling. Touch points can include pop-ups, banner ads, search results, postal mail, email, personalized portals, newsletters, reports, journals, webinars, live seminars, trade shows, TV ads, radio ads, print ads and web site(s). For some value propositions, this can be a very effective way of converting anonymous contacts into named prospects.
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