Consumers can now research, compare, evaluate and purchase everything from shoes to dishwashers without ever stepping inside a physical store. Companies like Google and Amazon figured out years ago that if they customize the buying experience, people would gravitate to their service. They are delivering relevant purchasing information based on an individual’s past behavior and stated interests.
Wouldn’t it be great if the same ability to customize the buyer’s experience was readily available in the B2B space? Where your prospects could research, compare and evaluate your solution on their terms. WebReply developed SmartHub to do just this.
Seventy percent of customers have made up their mind before they contact a sales rep. Like it or not, marketing needs to adjust to this trend. Wouldn’t it be ideal for your prospects to be self-qualified before they talk to your sales force? Shouldn’t your customers be treated as individuals so they enjoy learning about your company? Shouldn’t you be able to shepherd them through this process?
To do this, your website must continually learn so it delivers specific content to different segments throughout the buying process. WebReply’s SmartHub gives you this control. Our customers hire us because they know prospects are dropping out of their pipeline, and they need to find a way to fix it