The Value Of Closing One More Deal.
Quarter to quarter, year to year, in order to move the needle you need a dynamic prospect engagement tool. Our platform creates a tailored experience for your high-value prospects.
How We Accelerate SalesAccelerating Sales for Leading Enterprise Class Companies
Sales productivity improvements for complex B2B sales have eluded most large companies in spite of acute focus on CRM and Marketing Automation. A more empowered buyer, high rep turnover, and a tidal wave of conflicting information/misinformation is leading to more no-decisions and reduced productivity.
Imagine Increasing Your BUYER'S Productivity.
The golden solution for productivity is enhancements to not just the seller experience but to aid facilitation of the buying experience. Buyers today are time deprived and don't have the time to go through "the sales process." However, buyers still want a personalized experience that recognizes their role and interests and content that caters to their unique business issues. At the same time, sellers want easy access to content, the ability to provide their value message to the right prospect and more time selling.
Empower Each Sales Rep
Engage prospects earlier in their buying process with content dynamically tailored to their interests & needs.Improve the Buying Experience
Provide each prospect with a data-driven personalized digital experience that presents relevant assets by vertical, product and solution - results in 275% increase in downloads.Improve and Accelerate the Buy Cycle
Make it easier to inform, educate and engage with more prospects while ushering the most promising prospects through the buying cycle.Drive Inside, Direct, & Channel Sales
Maximize revenue from channel partners by helping them forge new relationships and keeping them engaged, informed and always selling.Find and Identify Your Best Prospects
Data and content quality are critical elements of any effective lead-nurture plan. When we engage with our clients, we start by analyzing your list against your ideal customer profile, and assessing your content library against your personas and the buy cycle. We know through experience that evaluating your database quality and content library can pay you back with much higher-quality leads.Flat or Decaying Sales Productivity
Net new account acquisition is particularly hard hit. Many leading companies are struggling for the first time with flat sales and slow quarter to quarter growth.Low Closing Rates
Enterprise sales teams selling complex products/services typically see 20% close rates for new accounts.Misinformation
70% of buyers have already made up their minds prior to talking with a sales representative.No Decisions
60% of pipeline activity yields no decision, due to extensive pre-contact research. Customers are overwhelmed and misinformed on appropriate solutions.High Turnover
On average, companies experience a 30% annual turnover rate for inside sales reps. Some are as high as 120%.Inexperience
Turnover plus growth mean 50% of inside sales have been onboard less than 6 months.Commoditization
Companies are not matching marketing assets with a prospect’s issue.How Nuance delivers 1,000's of assets to 1,000's of channel partners
Making Partner Reps Competitive in a Commodity Industry - In order to be more competitive, Nuance wanted to support nearly 10,000 document-management partner reps by helping them get smarter. These reps compete in a thin-margin business and need help staying on top of DI products. Marketing wanted to try a monthly newsletter but didn’t have the time or resources to manually create a version for each manufacturer. WebReply introduced the idea of creating a SmartHub Newsletter that would let marketing easily segment and customize each issue by manufacturer. The dynamic content would keep partners informed about product updates, incentives, and training every month. Nuance sees over 2,000 visitors per month and can track the content each segment shows the most interest in - making it even easier to plan for upcoming issues.