Quarter to quarter, year to year, in order to move the needle you need a dynamic prospect engagement tool. Our platform creates a tailored experience for your high-value prospects.How We Accelerate Sales
Sales productivity improvements for complex B2B sales have eluded most large companies in spite of acute focus on CRM and Marketing Automation. A more empowered buyer, high rep turnover, and a tidal wave of conflicting information/misinformation is leading to more no-decisions and reduced productivity.
The golden solution for productivity is enhancements to not just the seller experience but to aid facilitation of the buying experience. Buyers today are time deprived and don't have the time to go through "the sales process." However, buyers still want a personalized experience that recognizes their role and interests and content that caters to their unique business issues. At the same time, sellers want easy access to content, the ability to provide their value message to the right prospect and more time selling.
Making Partner Reps Competitive in a Commodity Industry - In order to be more competitive, Nuance wanted to support nearly 10,000 document-management partner reps by helping them get smarter. These reps compete in a thin-margin business and need help staying on top of DI products. Marketing wanted to try a monthly newsletter but didn’t have the time or resources to manually create a version for each manufacturer. WebReply introduced the idea of creating a SmartHub Newsletter that would let marketing easily segment and customize each issue by manufacturer. The dynamic content would keep partners informed about product updates, incentives, and training every month. Nuance sees over 2,000 visitors per month and can track the content each segment shows the most interest in - making it even easier to plan for upcoming issues.