Quarter to quarter, year to year, in order to move the needle you need a dynamic prospect engagement tool. Our platform creates a tailored experience for your high-value prospects.How We Accelerate Sales
Sales productivity improvements for complex B2B sales have eluded most large companies in spite of acute focus on CRM and Marketing Automation. A more empowered buyer, high rep turnover, and a tidal wave of conflicting information/misinformation is leading to more no-decisions and reduced productivity.
The golden solution for productivity is enhancements to not just the seller experience but to aid facilitation of the buying experience. Buyers today are time deprived and don't have the time to go through "the sales process." However, buyers still want a personalized experience that recognizes their role and interests and content that caters to their unique business issues. At the same time, sellers want easy access to content, the ability to provide their value message to the right prospect and more time selling.
IBM needed to replace a legacy system for their global Digital Sales group to support the seller-prospect / seller-client relationship with compelling and relevant messages. Their goal was to provide value to the requesting recipient, drive quality leads and close more business. ProspectReach was implemented to help IBM identify the right contacts, establish meaningful client relationships, and leverage email to deliver relevant messages, content and materials to complement ongoing interactions with the prospect.